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EJM Academy of Dance Privacy Policy

 

Effective Date: 10/07/26

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At EJM Academy of Dance, we are committed to protecting your privacy and handling your personal information responsibly. This Privacy Policy explains how we collect, use, store and protect your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

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1. Who We Are

EJM Academy of Dance
Email: ejmacademyofdance@gmail.com
Telephone: 07557432503

If you have any questions about this Privacy Policy or how we use your personal information, please contact us using the details above.

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2. The Information We Collect

Depending on how you interact with us, we may collect:

  • Parent or guardian’s name

  • Child’s name

  • Child’s age or date of birth (where necessary)

  • Email address

  • Telephone number

  • Postal address (if required)

  • Emergency contact details

  • Medical information or accessibility requirements that you choose to provide

  • Payment information (where applicable)

  • Details of your enquiry or booking

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3. How We Use Your Information

We use your personal information to:

  • Respond to enquiries.

  • Manage class bookings and registrations.

  • Contact you about classes, schedules and events.

  • Maintain attendance and emergency contact records.

  • Process payments where applicable.

  • Meet our legal obligations.

  • Ensure the health, safety and wellbeing of our students.

We only collect information that is necessary for these purposes.

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4. Our Legal Basis for Processing

Under UK GDPR, we process your personal data because:

  • It is necessary to take steps before entering into, or performing, a contract with you.

  • We have a legitimate interest in operating and managing our dance school.

  • We are required to comply with legal obligations.

  • Where required, we will ask for your consent (for example, to send marketing emails or use photographs).

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5. Marketing

We will only send marketing emails or promotional updates if you have chosen to receive them. You can unsubscribe at any time by contacting us or using the unsubscribe link included in our emails.

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6. Photography and Video

Photographs or videos of students will only be taken or used where appropriate consent has been obtained from a parent or guardian where required.

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7. Who We Share Your Information With

We do not sell your personal information.

We may share your information with trusted service providers where necessary to operate our business, such as:

  • Payment processing providers

  • Website hosting providers

  • Email service providers

  • Professional advisers (such as accountants or insurers)

  • Legal or regulatory authorities where required by law

Any organisations we use are expected to keep your information secure.

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8. How Long We Keep Your Information

We only keep personal information for as long as necessary for the purposes for which it was collected or to meet legal, insurance or accounting requirements. Information relating to enquiries that do not result in a booking will normally be deleted after a reasonable period unless there is a legitimate reason to keep it.

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9. Keeping Your Information Secure

We take appropriate technical and organisational measures to protect your personal information from unauthorised access, loss, misuse or disclosure.

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10. Your Rights

Under UK GDPR, you have the right to:

  • Request access to your personal information.

  • Request correction of inaccurate information.

  • Request deletion of your information in certain circumstances.

  • Restrict or object to certain types of processing.

  • Request transfer of your data where applicable.

  • Withdraw consent where processing is based on consent.

To exercise any of these rights, please contact us using the details above.

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11. Cookies

Our website may use cookies to improve your browsing experience and analyse website traffic. Where required, you will be asked for your consent before non-essential cookies are used.

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12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be published on this page with an updated effective date.

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13. Complaints

If you are unhappy with how we handle your personal information, please contact us first so we can try to resolve your concerns.

You also have the right to complain to the UK Information Commissioner’s Office (ICO):

Website: https://ico.org.uk
Telephone: 0303 123 1113

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